Hello Blogger Friends! 🙂
I’m sharing another post today that’s a bit different from the usual fashion posts that I do, so please leave your feedback and let me know if you like this kind of thing!
Deciding to start a blog can be a really fun and exciting experience, but I realized really quickly that there’s a lot that goes on behind the scenes to become successful and start making actual money from blogging. It’s certainly not just posing for photos and getting sent free things (I wish haha). So much goes into getting started and it can be easy to become discouraging when you don’t pull in big bucks for the first while. I definitely went through a few months where I felt discouraged with low page views and no sponsorship opportunities, but I managed to turn it around fairly quickly and I’m happy with where I am now in my blogging career. Obviously, there is always room for improvement and I continue to learn and grow each day, but I thought I’d let you in on a few things that helped me get the ball rolling!
- Brand Yourself – This is my absolute biggest tip for anyone looking to start blogging. There are a million girls that post photos of their outfits – you need to be different in some way. For me, my blog is all about affordable fashion. I’m passionate about finances and clothing, so I love sharing tips about knowing when to splurge and how to save lots of money, and I also share affordable outfit photos. I’m passionate about it and that makes it easy to blog as often as I do. I have branded myself this way and stick to it like glue. Good branding means you can’t post about one thing one day, and something completely random or contradictory the next. For example, If you decide you want to be a fitness blogger, you can definitely post about non-fitness things down the road, but stick to your brand in the beginning. You want people to instantly identify you and go to your blog when they want info on a certain topic, and that happens through consistent branding of yourself and your blog.
- Do Your Research! – As I mentioned above, a lot goes into blogging. If you want to make money off of it, you need to go about setting up your blog in a professional way. I purchased “Building a Framework: The ultimate Blogging Handbook” by Abby Larson from A Girl and Her Blog and found it unbelievably helpful. It’s a blogging how-to guide that includes everything from selecting a good blog name to the tech stuff of running a blog to optimizing social media. I highly, highly recommend it. If you’re interested in taking the next step with blogging, I recommend you get yourself a copy, STAT.
- Be Consistent – This one is pretty important, too. There will be lots of ups and downs during your blogging experience, but being persistent is what makes or breaks a blogging career. Even when you’re having a down day, keep blogging and always be consistent. By keeping a regular posting schedule and updating your social media handles, people will begin to notice you and will hopefully keep up with your blog. Even if it’s 2am and you’re tired and don’t feel like you have much to write about, do your very best to get a blog post out. In the beginning, it’s better to post consistently (even if there’s a weaker post every now and then) than nothing at all, because people will stop reading really quickly if your content posting isn’t reliable.
- Develop a Really Good Pitch – One thing they don’t tell you about when you start blogging is that you’re really becoming an entrepreneur. You’re responsible for selling yourself and your product (which is your blog posts and social media feeds) in order to develop partnerships with companies to create revenue. In order to do this, you need to have a solid pitch prepared. Nobody is going to be impressed if you tell them that this is your first time working with a brand and you’re really excited and love shopping and blah blah blah. You’re a professional and you need to be professional! There are lots of tools online that can help you develop a great pitch (I may even do a post on it soon – let me know if you’d be interested in the comments!), but it should include who you are, your brand, your social media and blog stats, what you can do for the company, and what you expect out of the partnership. The more professional you are here, the better. Lots of bloggers aren’t professional enough when reaching out to companies and I believe this is the quickest way to sink yourself in a hurry. I’ve always received compliments when I show up with a strong pitch with my business cards in tow. Businesses want to work with other businesses, so get ready to be a #boss and sell your content!5. Join a Blogging Group – This is my final tip, and my personal favourite. As I’m sure you’ve already noticed, blogging is a very competitive world. Your friends and family IRL might not understand the blogging highs and lows, so developing a group of blogging friends can be a lifesaver. Blogging groups can also provide you with awesome resources and keep you up-to-date with giveaways and different businesses looking to partner, especially if you join a larger group. I joined Style Collective a few months into blogging and it was single-handedly the best thing I’ve done to help take my blog to the next level. I’ve met so many awesome ladies who are so helpful and I’ve learned so much – I definitely recommend that you consider joining a similar group! If you’re interested in Style Collective specifically, you can get more info and sign up here!
Starting a blog can certainly be a labour of love, but I’ve enjoyed my blog so much and I love learning more every day. Since I’ve started blogging, I’ve met so many awesome people and have created new partnerships that help me to generate revenue. If you’re serious and passionate about your blogging, you can definitely make a nice source of income off of it (along with other perks – hello free stuff ;)!
I hope you liked the tips I’ve shared today! Feel free to leave feedback in the comments 🙂